As the Q1 earnings season comes to a close, it’s time to take stock of this quarter’s best and worst performers in the ...
The advertising industry works much like any other marketplace: There are buyers and sellers, and someone in the middle connecting the two. In this case, it's increasingly The Trade Desk that's ...
One of AppLovin’s APP greatest competitive strengths is the operating leverage embedded in its software-driven business model ...
Brave Software, which makes the eponymous browser and search engine, is taking the next step by opening a self-serve ad platform option. The idea of contesting the Google and Chrome power-combo is ...
ChatGPT ads are no longer just a theory. Software companies are already moving in, hoping to reach users while they research tools, compare options, and make work decisions inside AI chats. OpenAI is ...
An advertising-software maker that's long been in the crosshairs of anti-spyware groups is suing seven former distributors of its application in a continuing effort to clean up its image. 180solutions ...