Alexa+ is now available in the U.K., with careful localization. Amazon’s Panos Panay explains why the generative AI upgrade ...

Amazon added a new adults-only “Sassy” mode for Alexa+, giving the assistant a more sarcastic tone that can use some explicit ...

Amazon has revealed Alexa+, an upgraded version of the original smart speaking model that made its debut a decade ago. While ...

Alexa+ is promising a new level of capability for Amazon's virtual assistant, but not necessarily for every Echo device. Some ...

The convenience of having a voice-prompted assistant can't be understated. Whether you have and iPhone and engage with Siri or an Android equipped with Google Assistant that help with anything from ...

In 2014, Amazon introduced its first smartphone, which became one of the company's highest-profile flops. Now, Amazon is ...

Andy Jassy, Amazon CEO, speaks during the Alexa+ unveiling event. Ten years after Amazon debuted its virtual assistant, Alexa is finally being upgraded for the generative AI age. The new Alexa+, ...

Amazon Alexa is one of the oldest AI chatbots that we can think of. At one point, all we could imagine from an AI chatbot was limited to Alexa and Siri. But now, times have changed, the world is ...

Forbes contributors publish independent expert analyses and insights. Prakhar Khanna covers the consumer tech beat for Forbes. Alexa is getting a generative AI makeover, and it could be the biggest, ...

Amazon announced this week that its revamped AI assistant Alexa+ is getting a brand-new personality — and this one isn’t ...