Apple may expand Ultra branding to a foldable iPhone and MacBook Ultra, creating a new premium tier above Pro devices.

At 50, Apple’s legacy is not just global scale, but changing what technology feels like while building an ecosystem powerful ...

This speculative innovation aims to enhance visual experience by creating a more immersive display compared to current ...

A shocking iPhone 18 Pro Max discovery reveals Apple’s first-ever variable aperture lens. Major camera updates coming in 2026 ...

Is the iPhone 18 getting a price hike? From surging RAM costs to the new iPhone Ultra, see why Apple's 2026 lineup could cost ...

CNBC’s Jon Fortt, who began covering Apple in 2000 when Steve Jobs dropped the “interim” from his CEO title, shared his ...

John Ternus, Apple's incoming CEO, is a hardware guy, signaling Apple may be putting devices back at the center of its ...

Apple, the California-based technology company, announced this week it would be expanding its Houston-based facility to begin U.S. production of its Mac mini computers. According to Apple, this ...

Some would call me an Apple fan boy. A long time ago, exasperated by another computer operating system, I switched to what Apple then called the Power Book (with Mac OS) and I’ve never looked back. I ...

Apple is reportedly exploring a new type of aluminum manufacturing process that could reshape how its smartwatches are built. According to a recent report, the company is experimenting with advanced ...

Apple's then-CEO, Steve Jobs, introduces new colors for the iPod Nano during a product announcement in San Francisco in September 2008. (Paul Sakuma | AP) In his new book, Apple: The First 50 Years, ...

Ternus takes over in September facing App Store antitrust battles, AI competition, China risks and a $4 trillion legacy.