Behavioral economics needs biology. How lived experience, emotion, and development shape the choices people make.

Some years ago, my colleague and cycling friend Dr. Edward Morey and I had many stimulating conversations about various aspects of animal behavior including decision-making, and whether or not ...

For years, product teams treated engagement like an uncomplicated win. More sessions meant success. More clicks meant ...

Many people perceive that they are night owls or morning larks, and that can't be changed. It's called a chronotype—your body's need for sleep at a certain time—and it is generally considered to be ...

Much has been made of the power of habit. We’re encouraged to make healthy choices our default and to understand the way that the brain sets certain tasks, such as our morning commute, on autopilot to ...