Cinven still sees opportunities akin to its US expansion of fashion brand Kurt Geiger, despite potential tariffs on imports by the new US administration. But the political shift means focusing on ...

A Meta study found that behaviors such as “digital pebbling” are prevalent across every generation, and expert knowledge ...

Omnicom marketing agency TMA is out with its second annual cultural resonance study that measures a brand’s standing in culture, which the agency believes is a significant growth driver. This year’s ...

DALLAS, Aug. 29, 2023 /PRNewswire/ -- TMA (The Marketing Arm), which has positioned client brands in culture for the past 30 years, released findings from its first annual Cultural Resonance Score.

Omnicom’s The Marketing Arm has completed its first annual Cultural Resonance Score, finding that Amazon is the most resonant brand among the general population while YouTube is number one among Gen Z ...

As marketers spend billions trying to engineer global brands, the legacy of Assamese singer Zubeen Garg offers a powerful, non-traditional case study. His life and career demonstrate how a personal ...