Microsoft Dynamics CRM will be adding a sales gamification component to its fall release, which is expected to be generally available before the end of this year. The company will be incorporating the ...

Advances in technology — including speech analytics, metrics, a wider array of scrabble data, and perhaps even big data — are making gamification a must-have tool in customer relationship management, ...

Proof of the fact that success in business is anything but simple and straightforward can be found on the shelves of any bookstore. There you can find endless pages of advice, strategies, and ...

According to a report from consulting firm Capterra, the customer relationship management (CRM) market is on pace to surpass enterprise resource planning (ERP) as the largest grossing enterprise ...

Last month, open source CRM provider Zurmo released a beta version of a new app that staked out new ground in this mature software category: The app was built with gamification techniques and a ...

The cynical technology journalist in me comes out when the topic of gamification is raised. First of all, “gamification” is a silly, made-up word. When I see it, I want to reach for my red editor’s ...

BOSTON, MA: Nine in ten US retailers are planning to use gamification tactics over the next five years as they seek to leverage their CRM programs to engage and motivate their customers. According to ...

The backers of a new open-source CRM (customer relationship management) application called Zurmo are hoping to stand out in a crowded field via the use of gamification, the notion of applying ...