Sean “Diddy” Combs is making sure his fans have the fastest access to his spirits. On Tuesday (May 23), the Hip-Hop mogul announced Diddy Direct, a platform aimed at helping consumers, and retailers, ...

Rapper, producer and businessman Sean “Diddy” Combs says distribution partner Diageo North America kept valuable resources from his Ciroc vodka and DeLeon tequila brands. And now he’s taking the ...

NEW YORK, Feb. 5, 2026 /PRNewswire/ -- CÎROC Ultra-Premium Vodka today announced a new three-year partnership as the Official Vodka of the Nexo Dallas Open, introducing its CÎROC Athletic Club ...

Taste-testing vodka and wine at 10am? We do what we have to do. Comment below how you feel about these bad boys and what we ...

Sean "Diddy" Combs has dropped a lawsuit against spirits giant Diageo in which he claimed it had not made promised investments in his DeLeón Tequila and Cîroc Vodka because of his race. "Sean Combs ...

CÎROC Ultra-Premium Vodka has been announced as the official vodka for hip hop’s 50th anniversary. This exciting news is in partnership with entertainment company Mass Appeal to bring the celebration ...

Diddy might be experiencing a drastic fall from grace, but he saw one slight win after settling his lawsuit with alcohol giant Diageo. Diddy may be experiencing a drastic fall from grace, but he had ...

Ciroc Vodka has dismissed reports suggesting that 50 Cent would replace Sean "Diddy" Combs as the iconic face of the brand. AceShowBiz reports that, amid swirling speculation, Ciroc Vodka has ...

Diageo Plc is forming a joint venture between its Ciroc vodka brand and a tequila backed by basketball star LeBron James. Ciroc will join with tequila brand Lobos 1707 in the venture, offering a ...