James Quincey joined Coca-Cola three decades ago, in 1996, after an early career in consulting, rising through the ranks to become CEO in 2017. When he took up the top job, with a big fanfare and lots ...

Coca-Cola unveiled “Real Magic,” a new global brand platform, on Wednesday, following the Atlanta-based company’s pandemic sales slump and amid its $4 billion global creative and media agency review.

BATON ROUGE, La. (Louisiana First) — The holiday season is set to sparkle a little brighter in downtown Baton Rouge as the Louisiana Art & Science Museum (LASM) brings back “Coca-Cola Christmas: A ...

Forbes contributors publish independent expert analyses and insights. I write about Corporate Reputation, Comms Strategy, and Marketing. Coca Cola launched a new AI-produced Christmas ad. Consumers ...