The Federal Trade Commission has fined online therapy company BetterHelp $7.8 million for allegedly sharing consumer data with third parties like Facebook and Snapchat for advertising purposes. The ...

We've analyzed nearly 1 million queries to show you what's really happening. Most search teams are missing it completely.

The days of spray-and-pray advertising are dead. They have been for a long time. These days, audience targeting is a critical part of any marketing campaign. Most marketers use Big Data—the decade's ...

This year brought a steady stream of updates in Google Ads that spanned across campaign types and creative, media activation, and measurement solutions – many informed directly by advertiser feedback.

In the era of Google’s smart bidding, we’ve come to appreciate the power of feeding solid data to AI. But that data can do more than just improve bids. When connected to a large language model (LLM), ...

Forbes contributors publish independent expert analyses and insights. Jason Alan Snyder is a technologist covering AI and innovation. Amazon’s advertising business continues to break records. In Q3 ...

Meta’s tracking ads business could be facing further legal blows in the European Union: An influential adviser to the bloc’s top court affirmed Thursday that the region’s privacy laws limit how long ...

Google has confirmed that a recently disclosed data breach of one of its Salesforce CRM instances involved the information of potential Google Ads customers. "We're writing to let you know about an ...

Between cookie deprecation, browser changes that limit attribution, new data laws and the potential loss of addressable open exchange inventory, it’s clear that data and identity are the most ...

Privacy and transparency issues are increasingly coming into focus as the Hollywood giants aim to profit from user info. By Winston Cho, Alex Weprin There’s an ...

I’ve been saying for years that addressable advertising was a strategic mistake. Not because targeting shouldn’t exist, but because building an ecosystem dependent on granular identity, location ...

Apple has just launched a new ad that claims its Safari browser is the most private and the fastest, while attacking Chrome and Android in the most graphic terms.