Flipkart sees video commerce as a key strategy, with two-thirds of Gen Z using videos to shop. Usage is also surging in ...

Flipkart India Pvt., the e-commerce giant owned by Walmart Inc., is using social videos and livestreams to convert young consumers spending a lot of time on their smartphones into loyal customers.

Users cumulatively spent more than 2 Mn hours engaging with Flipkart video commerce offerings between June 2023 and May 2024, Flipkart said Delhi NCR, Bengaluru, Mumbai, Hyderabad, and Kolkata led the ...

Run off their virtual feet at the start of India's festival season, e-commerce companies like Amazon and Walmart owned Flipkart are looking forward to a potentially record breaking few weeks. Any ...