It wasn’t that long ago that it seemed that every major carmaker was putting all its eggs in the EV (electric vehicle) basket. They did it with a sense of… how shall we say, reckless abandon. The Blue ...
Ford sent ripples throughout the automotive industry when it announced a strategic repositioning of its entire EV program. The carmaker would write off $20 billion, including the canceled F-150 ...
Ford is already dominating the recall chart and we can add two more campaigns to their early lead. Both of them involve the Transit and one is hot stuff. As you may have guessed, it involves a fire ...
After pouring billions into its first wave of electric vehicles—and losing billions more —Ford has begun a comprehensive rethink of its EV strategy.
Jim Farley says Ford misread post-COVID demand for the F-150 Lightning as the company shifts to a new EV strategy ...