How gamification in online casinos uses live service design, loyalty systems, AI, and mobile UX to boost player engagement ...

Gamification is like events on steroids. It gives attendees a sense of achievement, triggers strong emotions of happiness and excitement, and gives your event the much-needed engagement muscle. Want ...

The financial world is changing fast. Companies are redefining how they engage customers. Gamification—adding game elements to non-gaming platforms—is driving this shift. It makes financial tasks fun ...

Gamification is often hailed as a sure success to consumer engagement. But it does not necessarily lead to a change in ...

M&M s have always had stellar marketing, but the company used simple gamification to great effect when it launched its 2013 pretzel game. It was basic and relatively easy, so appealed to a wide ...

Set achievable tagets: If you look at the success of campaigns like Malaria No More, or maybe even #stopkony, part of the appeal is that it is a concrete goal. Rather than asking for people to donate ...

Gamfication — the use of gaming principles and technologies to drive customer engagement — is the most unique business development to emerge in the past couple of years. Gamification is a ...

Walk through any public area and you’ll see people glued to their phones, playing mobile games like Game of War and Candy Crush Saga. They aren’t alone. 59% of Americans play video games, and contrary ...

Gamification is one of those words that can really wind people up. It is regrettable that such a powerful and practical mechanism has ended up with such a wanky name. But there we are; we’re stuck ...

DuoLingo started life in 2011 and has since grown into a language-learning platform used by millions. It is ad-free and completely free for users to access, making it a fantastic resource that can be ...