Generation X, often seen as challenging to manage, possesses unique traits that can be leveraged for economic and personal success. Discover how their distinct characteristics, from valuing work-life ...

Add Yahoo as a preferred source to see more of our stories on Google. You know "main character syndrome?" The phenomenon/meme that posits that certain people go about life like they're the stars of ...

This is an article talking about Generation X and their preparedness for retirement.

Gen X isn't complaining, but they're quietly overwhelmed (for good reason). As the overlooked generation caught between Baby Boomers and Millennials, Gen Xers are navigating a unique set of challenges ...

A raft of new surveys suggest the MTV Generation is regretful about past financial missteps, anxious about the current economy and fretful about the future. Many Gen Xers sense they haven’t saved ...

Every single generation is beautiful in its own way. Despite our differences, each generation's unique characteristics should always be celebrated and appreciated. Yet, when it comes to Gen X, there's ...

Forbes contributors publish independent expert analyses and insights. Shelley E. Kohan covers the retail industry and is based in New York. Gen X consumers expect intuitive, low-friction digital ...

COLUMBUS, Ohio, Dec. 8, 2025 /PRNewswire/ -- Suddenly at the doorstep of retirement, Gen X investors (aged 45-60) are at a crossroads. Despite their proximity to retirement, the prospect of exiting ...

Middle-aged consumers are no longer plagued by dated formulas and heritage brands clamoring for Gen Z’s attention. The new wave of Gen X beauty is for the it-girls, thanks to a fresh crop of launches.

Three in four Americans ages 45 to 60 say they expect to overspend for the holidays. They’re “sort of like the glue within the consumer spectrum.” By Kailyn Rhone The first ad Kerry Johnson noticed ...