Brandon Ervin, Director of Product Management for Google Search Ads, recently discussed campaign consolidation, AI Max, and what advertiser control looks like in 2026 on Google’s Ads Decoded podcast.
Google has frequently emphasized how generative artificial intelligence is making search habits more winding and complex, transforming a channel that remains the core pillar of its business. A ...
Google released an update to Nano Banana yesterday named Nano Banana Pro and it is super impressive as an image generation tool. But it is also incorporated into Google Search via Google AI Mode and ...
Find out how ad setup, targeting, and lead quality vary between LSAs and Search campaigns – and when to use each for better local results. Google gives local businesses two main ways to generate PPC ...
Mastering the search term report can dramatically improve targeting, cut wasted spend, and reveal what real customers are searching for. You might think you’ve mastered the Google Ads search terms ...
Vidhya Srinivasan, vice president and general manager of ads & commerce at Google, put search and agentic commerce at the top of the company's list for changes in 2026, as Anthropic and OpenAI attempt ...