Since 2022, Collabstr's annual report, which spotlights the trends and insights shaping the influencer marketing scene, has become a go-to resource for brands and creators alike. Backed by first-party ...
Aldi's big bags sell out and Home Depot's bucket goes viral—plus, why it was a bad week for Costco and Unilever. Brands are no longer partnering with influencers purely for social engagement; they’re ...
Cash App, Polymarket, and Brex are paying anonymous micro-creators to flood TikTok with content that feels organic. The CPMs ...
When it comes to family matching outfits, the best marketing is often user generated content. Shoppers, especially moms, love to see how PatPat’s family matching outfits look on other families, said ...
Most Popular Platforms for Influencer Marketing in 2025 Collabstr examined 10,000 collaborations between influencers and brands to find out the percentage of campaigns on TikTok, Instagram, YouTube, ...
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