How do you create a successful automation strategy for a marketing program? A key step is mapping each part of the customer journey to actions (what needs to happen) and automations (elements of the ...

Using organic marketing in addition to paid advertising can help you expand the reach and effectiveness of your business's website. However, figuring out where to begin with organic strategies such as ...

This infographic outlines six challenges that limit B2B manufacturing digital marketing performance. This infographic breaks down common barriers we see and explains how manufacturers can align ...

Every single specialist in the deployment of infographics will tell you that using them in B2B can be extremely effective so you should not worry about whether or not this is the case. Many of the ...

To promote content and have it reach their audiences, B2B marketers use social media (87%) and their own web sites (81%). But how about using email marketing to promote content? GetResponse.com, an ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

Close to 90% of buyers search online before making a purchase. This infographic from Act-On outlines some of the most effective search engine optimization strategies.

Assess a company's marketing strategy to gauge long-term profitability and investment viability. Verify marketing claims through public reports and customer feedback to detect potential risks. Watch ...