Insurance may not be the most exciting topic. But insurance companies have created a competitive space where selling the promise of security is delivered through creative, memorable advertising ...

The federal health care law is taking on unique personalities in states that have opted to run their own health insurance marketplaces. Some states are cracking wise in ads about the exchanges, where ...

The first TV ads from state-run health insurance exchanges created under The Affordable Health Care Act have launched in Oregon, Kentucky, Colorado and Connecticut. Several more states, including ...

As holiday retail season nears, advertisers are slowly returning to the malls. Several categories have significantly increased spending in the second half of the year, per Eye Corp., which sells ...

The Democratic National Committee is getting into the ad fight over the ongoing government shutdown. The DNC on Friday is rolling out digital spots on YouTube, Instagram and Facebook, along with ...

Recently, I watched the local TV news at noon. Most of the commercials were for ambulance chasers. Their billboards are also ubiquitous. Such advertising requires a significant cost. During my viewing ...