Marketing analytics revolves around data – data related to consumer behavior, competitive context, channel performance, campaign outcomes, and market trends. Measurement in marketing, on the other ...

As ad supported media choices continue to expand, a number of audience measurement providers have been seeking a better method to capture ad exposures across all video and audio platforms.

Unfortunately, plugging some basic information into an online ROI calculator is seldom good enough to fully understand the effectiveness of your digital marketing campaigns. It can be tempting to try ...

Marketing executives have spent decades perfecting ways to measure advertising effectiveness. Brand recall studies, aided awareness surveys, and post-campaign research all ask variations of the same ...