Over the past decade, rewarded advertising has evolved from a niche experiment into a cornerstone of the mobile monetization ...

AppsFlyer released its 2024 State of App Monetization report today, which offers mobile developers insight into different monetization models and their returns over time for both gaming and non-gaming ...

Adpub, Aurora Mobile’s app monetization platform, has already established itself as a trusted solution for developers to maximize advertising revenue. By aggregating SDKs from over ten major ...

Every time my company, a global software data processing organization, is approached for services by a startup founder with a disruptive mobile app idea, we begin by asking questions to better ...

Choosing a monetization strategy is an important piece of your business plan, so you want to be sure to get it right. The strategy you choose will be based on the desires of your particular user base ...

Mike Brooks, WeatherBug’s SVP of revenue, is a mobile programmatic evangelist. “We’ve seen a huge positive impact from adopting a unified auction, and we like to be vocal about it,” Brooks said. “We ...

TEL AVIV, Israel--(BUSINESS WIRE)-- ironSource (NYSE: IS), a leading business platform for the App Economy, today announced the closing of the acquisition of mobile marketing and monetization company ...

VentureBeat was on the floor of the Game Developers Conference this year, and GamesBeat writer Jordan Fragan stopped by the Xsolla booth to speak with Berkley Egenes, Xsolla’s chief marketing and ...