Cracker Barrel is reverting back to its "Old Timer" logo after mounting criticism over its recent branding change. The restaurant chain confirmed that its "new logo is going away" in a statement to ...

Welcome back eclectic wall designs, oil lamp fixtures and wobbly wooden tables. Cracker Barrel won't remodel its restaurants after all. The country store and restaurant chain announced on Sept. 9 that ...

In late August 2025, chain restaurant Cracker Barrel updated its logo to remove the "Uncle Herschel" character that had been present since 1977. Some people decried the rebrand as "woke" while others ...

*In August 2025, Cracker Barrel revealed a new logo as part of a $700 million rebrand. The updated design replaced the iconic image of a man leaning on a barrel with a minimalist, text-only style. The ...

The fallout from Cracker Barrel's logo change and restaurant makeover isn't over. Shares of the food chain plunged Thursday as customer backlash and investor unease drove the chain’s worst losing ...