Add Yahoo as a preferred source to see more of our stories on Google. Consumer Reports has no financial relationship with advertisers on this site. Dirty laundry is big business: Sales of detergents ...

Persil laundry detergents first appeared in stores in 2015, and soon thereafter this import from Europe cleaned up in Consumer Reports’ tests, taking Tide down a notch. A Super Bowl commercial ...

Add Yahoo as a preferred source to see more of our stories on Google. A television advert for Persil washing liquid has been banned over “misleading” claims the product is “kinder to our planet”. The ...

Persil recently launched its reformulated product under the guise of helping consumers maintain “That New Clothes Feeling” by focusing on doing more than simply removing stains. Rather, the brand is ...

Unilever's advert for one of its laundry detergents, Persil, has been banned for being misleading about its environmental benefits. The television advert said Persil was "kinder to our planet", and ...

Unilever brand Persil has ambitious plans to modernize its image and marketing with a new detergent, Wonder Wash, as it looks to appeal to more households. We’ve all seen the classic laundry advert: ...

Consumers rarely think about all the preparation that goes into a major product launch, even for something as commonplace as laundry detergent. But a lot of decisions must be made, such as: What size ...

Back in March, Persil, owned by Unilever, launched a new advert to showcase its products and their supposed benefit for the planet. Persil washing up liquid’s advert showed a beach that was covered in ...

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