Arbitron's Portable People Meter will be at the center of a new cross-media measurement project for BBM Canada, which wants to provide single-source measurement for both TV and radio. BBM is a not-for ...

Nielsen loves the PPM so much that the very reason it acquired Arbitron is finally coming to fruition. The Portable People Meter, which has been used for nearly a decade as a tool for measuring a ...

The latest Coleman Insights study in its “Mapping the DNA of PPM” series finds that spoken word stations on average post higher audience shares under PPM measurement than with diaries. The average so ...

Radio One has agreed to encode its radio signals in Philadelphia and Los Angeles for measurement by Arbitron's Portable People Meter (PPM), a passive electronic-measurement system touted as a ...

A new Radio World ebook explores “The Software-Based Air Chain.” This is an excerpt. Nielsen’s Audio Software Encoder decouples the company’s PPM encoding algorithm from the hardware encoder and ...