Across global markets, packaging is shifting from visual design to tactile, experience-led finishes that shape first impressions through touch rather than text.

Right at the boundary between patent law and trademark law lies the interesting phenomenon of product design. The United States Patent and Trademark Office will issue you with a design patent if you ...

Explore human-centric packaging design from concept to launch with Sumit Kumar, R&D Innovation Manager. Learn how to balance ...

When it comes to sustainability, it’s not always what’s on the inside that counts. Green retailers’ focus has moved beyond their products to the layers of paper, plastic, and Styrofoam surrounding ...

Your products and product designs are the life blood of your business. However, many companies don’t think about protecting their creative product designs, and product packaging with intellectual ...

The new rules will transform packaging design, requiring greater recyclability, less waste, more recycled content and safer materials.

To stand out among competitors (consider, for example, the multiple retail channels for computer electronics), brands must convey their message distinctly. And there are few better ways to do so than ...

For decades, marketers of consumer goods designed highly adorned packages, deploying bold colors, snazzy text, cartoons and illustrations to seize the attention of shoppers. Conventional wisdom held ...

ANN ARBOR, Mich.--(BUSINESS WIRE)--Amcor (NYSE: AMCR, ASX: AMC), a global leader in developing and producing responsible packaging solutions, today announced its 2025 Bottles of the Year, in ...

For decades, marketers of consumer goods designed highly adorned packages, deploying bold colors, snazzy text, cartoons, and illustrations to seize the attention of shoppers. Conventional wisdom held ...

Packaging science goes far beyond mere protection and containment. It's a bridge between products and consumers, serving as a powerful tool for marketing, sustainability, and innovation. This is where ...