Add Yahoo as a preferred source to see more of our stories on Google. Entertainment marketing association Promax is expanding beyond television — and changing its name to reflect that evolution. As of ...

Add Yahoo as a preferred source to see more of our stories on Google. Marketing trade group Promax, which was formed by TV broadcasters in 1956, is rolling out changes aimed at making its member ...

Former TV Academy prexy Jim Chabin has lured the Acad’s Suzanne Gutierrez to head up Promax & BDA’s corporate relations. Chabin, now CEO of Promax & BDA, has named Gutierrez exec VP of corporate ...

Promax/BDA, the nonprofit association for creative and strategic TV marketing and design professionals, has named Jonathan Block-Verk its new president. By Gail Schiller, The Associated Press NEW YORK ...

In the quest for things to monetize, the next move among the broadcast networks might be those “snipes” that pop up regularly on TV screens to plug programming. That prospect was broached during the ...

Celebrating and rewarding the creative results of Arabia's broadcast marketers, Promax/BDA EMEA announced the winners in its second annual Promax/BDA Arabia Awards. Presented at the culmination of the ...

Marketing trade group Promax, which was formed by TV broadcasters in 1956, is rolling out changes aimed at making its member offerings and industry-facing identity more contemporary and comprehensive.