The exterior of a Chili's restaurant showing the logo - Kevin Carter/Getty Images An effective logo identifies a restaurant's brand in a way that's easy to recognize; think McDonald's golden arches, ...

Anyone who grew up going to the same restaurant weekly knows how much it stings when your favorite nostalgic spot undergoes a modern rebrand. A new logo is usually the first thing to come, and it's ...

In the new name-based logo, the overly circular "O" and the loop in the "P" form stylized eyes, with a red arc underlining them to form a smile. It doesn't take much shifting of your vision to see the ...