Agile companies want to be able to rapidly adjust on all fronts, including Marketing. Companies are interested in marketing that's agile because they believe it will help them deploy the right ...

Scenario management is a process used among the most successful businesses. This practice is best utilized when future conditions become less predictable. Instead of determining one expected outcome, ...

(This is part two of a three part series on the use of Buyer Persona Stories™, Buyer Persona Scenarios™, and Buyer Persona Story Mapping™ to drive effective content marketing strategy.) Understanding ...

New research from SiriusDecisions — based on B2B buyer behavior over the past year — has revealed that taking an audience-centric approach to marketing throughout each stage of the buying decision has ...

The complexities of the evolving and robust global digital economy are introducing new sets of goals and problems for B2B organizations. Long tenured B2B companies are seeking ways to adapt and to ...