To be clear, the original mascot isn't getting replaced; General Mills just wants to celebrate the fact that they are getting rid of all artificial colors and flavors in exchange for real ingredients.

Trix, the popular breakfast cereal from General Mills (NYSE:GIS) is now a lot less artificial. The move is part of a huge push from the cereal giant to remove artificial flavors and colors from its ...

Joe Harris, a commercial illustrator who envisioned and drew enduring cartoon characters like Underdog and the Trix cereal rabbit in the 1950s and ’60s, died March 26 at his home in Stamford, Conn. He ...

GOLDEN VALLEY, MINN.- "Silly Rabbit, Trix are for kids." If you watched Saturday morning cartoons you've more than likely heard that line. Now, General Mills is in search of that silly rabbit. In ...

General Mills made what many to believe as an unholy attack on pop culture when announcing product news of their most popular ready-to-eat cereals. The beloved animated rabbit whose decades of futile ...

Trix — a cereal which consists of unnaturally bright colored spheres — is going all natural, from its ingredients to its mascot. General Mills announced in June that it will rid its cereal of all ...

Silly Rabbit, Trix are for everyone who missed the iconic fruity shapes. General Mills Inc., the parent company of Trix, announced Monday it’s bringing back the beloved cereal shape of the 90s and ...

It's the moment we've all been waiting for: General Mills has announced its new mascot. And he's not just cute — he's a real-life rabbit. Drumroll, please. See also: 9 fluffy baby seals who are ...

MINNEAPOLIS (WCCO) --Earlier this year, General Mills announced it is dropping artificial colors and flavors from more of its cereals, including Trix. To go along with its real ingredients, the ...

It's the moment we've all been waiting for: General Mills has announced its new mascot. And he's not just cute — he's a real-life rabbit. The Houston-based bunny beat out more than 7,500 other silly ...