Target has named Cara Sylvester to the newly-created role of EVP and Chief Guest Experience Officer. She which will lead the strategic development of Target’s customer experience both in-store and ...

Target's holiday decor, hot cocoa bar, and sensory experiences bring nostalgia to stores as the retailer aims for a comeback.

A primary component in the quest for customer-focused merchandising is implementing optimization technology, noted Eric Bibelnieks, group manager for guest data and analytical services at Target Corp.

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