Forbes contributors publish independent expert analyses and insights. Prince Ghuman covers neuroscience-based marketing strategy & tactics. In a world where distractions are endless and patience is in ...

Shifting focus on a visual scene without moving our eyes - think driving, or reading a room for the reaction to your joke - is a behavior known as covert attention. We do it all the time, but little ...

We are regularly bombarded with information about a steep drop in attention spans. Based on its own data in 2015, Microsoft reported that the average attention span had dropped from about 12 seconds ...

We are regularly bombarded with information about a steep drop in attention spans. Based on its own data in 2015, Microsoft reported that the average attention span had dropped from about 12 seconds ...

Attention is a way of giving priority to information. Attention is one of the key productive factors in the modern economy. Our capacity to acquire and process information is fundamentally limited.

When “The Attention Economy” warned marketers of the increasing difficulty of engaging consumers “in the face of overwhelming options,” it was 2002. Twenty years later, consumer attention has never ...