Prior to the new year, California-based T. Hasegawa USA declared in its 2024 Food and Beverage Flavor Trends Report that ube will be the flavor of the year. The bright, purple tuberous root hailing ...

Starbucks released three new spring drinks. We tried the Iced Ube Coconut Macchiato, Toasted Coconut Cream Cold Brew, and ...

One particular pizza sure is turning heads and racking up views − but not because of the cheese, toppings or sauce. It's because of the purple pizza crust. Yes, you read that right. The uber-popular ...

Starbucks launched its spring menu and one visually-striking drink is getting all the attention.

Smorgasburg Miami in Wynwood wants to “thrill ya with Manila.” This weekend, they are smashing street food and purple yams together for the first Filipino Street Food & Ube Festival. With over 50 food ...

Starbucks announced its new summer menu lineup for Starbucks Reserve and Roastery stores in New York City, Chicago, and Seattle. The company is continuing the ube trend started earlier this spring, ...

Spring has arrived at Starbucks with a splash of purple, as the brand unveils its new Ube Vanilla beverage range.

Flavor experts at California-based T. Hasegawa USA unveil free 2024 trend report, which highlights and forecasts consumer preferences in food and beverage flavors next year. A bright purple tuberous ...

When we go to restaurants in 2026, we’ll be looking for spicy flavors, new takes on old favorites and some good company. Trader Joe’s 2026 winners: Customers’ 11 favorite products — including a savory ...

Words like “ube”, “adobo”, and “pandesal” are cropping up on menus with startling frequency. Pret has just launched an ube brûlée iced latte. Filipino recipes are amassing millions of views on TikTok.