Viewers of last April 25's episode of the CBS show "Yes, Dear" may have noticed a box of Club Crackers sitting on a living room coffee table, next to a plate of cheese. What they did not know was that ...

A few years ago, product placement specialists were prop guys who made sure that a Coke can appeared in a scene. Now, with the advent of virtual product placement, it doesn’t matter if a Coke can was ...

In today's world, marked by numerous technological advancements, automated virtual product delivery stands out as a vital component for business survival, given the paramount importance of efficiency ...

Hopefully you aren’t sick of news headlines about generative AI technology in the ad industry just yet. On Tuesday, mar tech entrepreneur Omar Tawakol announced the public launch of Rembrand, a ...

If you have a physical product that you want to sell in more than one country, determining the price in different markets can be challenging. You might have to open an office in each country, or at ...

Product placement is a $23 billion industry buoyed by our resistance to watching ads. Studies have shown that product placement leads to increased brand visibility and to consumers developing more ...

Consumers faced with too many choices can easily become confused — and a confused customer is an unhappy (and unprofitable) customer. But how do retailers find that perfect balance, between ample ...

Many advertisers promised to diversify their media in 2020, spurred in large part by the Black Lives Matter movement. But diverse media publishers haven’t seen all the ad budgets they were promised, ...

Nike’s new Web3 effort pitches itself as a digital community, but it also serves as a marketplace of sorts for shoppers to collect and trade virtual products. Nike plans to debut digital collections ...

In a world where ad rates are declining for traditional broadcast media, the corporations responsible for making the fictions that millions devour daily need to find a new business model. Subscription ...

I just returned from the SIGGRAPH conference which is a mecca for advanced computer graphics and related research. The event is a unique mix of academic research and commercial developments. This year ...