I spoke with Patrick Llewellyn, Vice President, Digital and Design Services at VistaPrint about branding, AI logos, and how ...

A strong and consistent visual branding strategy ensures your business has the potential to stand out in a crowded market.

Mention branding and many non-marketers immediately think about the company’s logo—but branding extends further. Branding involves every interaction your customers have with your company. Your ...

New research studies reinforce the notion that brands should focus on associate themselves with sounds. Yet, sonic brand ...

Claire’s has launched Pierced by Claire’s, a reimagining of the retailer’s piercing business that will be supported by a new visual identity and a full-funnel marketing plan, including TV ads and a ...

But here’s the thing, good branding for a business isn’t just about having a nice logo or a catchy slogan. It’s about telling ...

Graphic elements add texture, movement and dimension to the William & Mary brand. Inspired by the campus environment and the institution’s enduring sense of place, these visuals provide creative ...

A new, refreshed brand has been unveiled for the University of Alabama at Birmingham. The recently launched visual identity system reflects the dynamic growth, commitment to excellence and bold vision ...

To maintain consistency, legibility and brand integrity across all applications, these standards apply to every use of the William & Mary logo and all official unit or department logos. The logo may ...