Big tech is spending big on artificial intelligence. In advertising, the fast-evolving technology is already juicing revenue. For more than a decade, small businesses and big brands have flocked to ...

Verve, and LiveRamp discussed how artificial intelligence is reshaping advertising workflows, measurement, and data strategy ...

Artificial intelligence media agency for business-to-business Multiply Technology Inc. today launched with $9.5 million in ...

A judge queried lawyers about whether a breakup made sense during closing arguments on how to fix the tech giant’s dominance in online advertising. Judge Brinkema’s decision could restructure Google’s ...

Google has submitted a sweeping compliance plan aimed at overhauling its ad-technology operations across Europe. The move comes after the EU fined the company €3 billion for what regulators deemed ...

The internet was built on advertising, but some are now pushing to preemptively restrict ads for artificial intelligence (AI) ...

Get ready for the next wave of ad tech jargon, as terms like “containerization” and “multi-agent” become the buzzwords du jour. And the IAB Tech Lab is leading the way. The Tech Lab, which is the ...

The 15th edition of ad:tech New Delhi opened today at Yashobhoomi, bringing together leaders from across marketing, media, ...

Two years ago, it was so quiet on the M&A front that you could almost hear the tumbleweeds rolling through the conference rooms. But, over the past two years, the ad tech deal machine began whirring ...

Moloco, an advertising technology company, is considering an initial public offering, according to people familiar with the matter, adding to a flurry of potential listings. The California-based firm ...