Six months ago, the B2B marketing funnel could still be drawn on a whiteboard without too much thought: awareness, consideration, decision. A prospect discovers you, engages with your content, becomes ...

Funnel, the marketing intelligence platform trusted by leading global brands, such as Adidas, Uber and Sony, has today launched Funnel Digital Measurement. Based on the premise that no single ...

AI visibility is now a macro measurement problem. Here’s how to build a defensible framework for tracking recommendation ...

Consumer use of AI tools to find local professionals jumped to 45% from 6% in one year, while 88% of multi-location ...

The question should be which parts of the search funnel are affected first, and how that affects content strategy and ...

Cybersecurity researchers warn that World Cup 2026 scammers are using AI-generated images, fake websites, and ...

Google sees an opportunity for an ecommerce do-over in the agentic AI era. Plus: Cox Media Group and other marketing firms ...

New research reveals a dangerous disconnect between where marketing leaders are investing and where buyers are actually ...

AI Overviews appear in 58% of Google searches and cut click-through rates 89%. Four steps small businesses should take to ...

Google is replacing traditional search with AI-powered conversational answers and autonomous agents, threatening organic ...

TD Cowen's 54th Annual Technology, Media & Telecom Conference May 27, 2026 1:50 PM EDTCompany ParticipantsRodney Nelson - ...

In the last few weeks, the largest AI platforms in the world signaled that retail media is no longer a category they plan to ...