As open exchange CPMs erode and artificial inventory bleeds advertisers dry, a sharper, smarter and more accountable era of digital advertising is taking shape ...
Adtelligent, a global ad tech provider, has partnered with Uklon Ads and Advision to launch automated advertising on LED ...
Three firms will pay nearly $1 million for selling “Active Listening” technology that they claimed tapped people’s phones for advertising. The FTC alleges the “tech” was just pricey email lists.
At Programmatic AI 2026, Jordan Cauley, founder of a publisher monetization consultancy, talked using AI in ad ops.
Programmatic advertising has changed significantly in the nearly 20 years since the first RTB ad auction, and AI is driving ...
A California judge has given Kars4Kids 30 days to either take its ads off the air or update them to disclose its affiliations to a Jewish charity based in the Northeast.
From the revival of the PG Tips iconic brand mascot 'monkey', to how AI is shaking up the search game, to AI radio hosts, it ...
"We've done a few tests that have indicated that we have the ability absolutely to be a full funnel solution." ...
Dentsu, Omnicom Media Group, WPP, Disney, Magnite, PubMatic, Hearst, News Corp, Yahoo, Amazon Ads, The Trade Desk, Raptive, and Mediavine will participate in the council When you purchase through ...
Three years after the Association of National Advertisers (ANA) first began benchmarking "programmatic transparency" via an ongoing series of ad industry reports, the IAB Tech Lab this morning ...
The programmatic advertising industry is built on speed and automation, with campaigns launching in milliseconds and billions of auctions run every day. The infrastructure underneath keeps getting ...
“USA250: The Story of the World’s Greatest Economy” is a yearlong WSJ series examining America’s first 250 years. Read more about it from Editor in Chief Emma Tucker. Advertising didn’t start in the U ...
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