Pull up a chair. It's time to talk about the best Super Bowl Halftime Show. | Adweek
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Pull up a chair. It's time to talk about the best Super Bowl Halftime Show. | Adweek
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Jan 29, 2017
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Adweek Together: How the Pandemic Is Changing TV News
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Apr 7, 2020
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ADWEEK Commerceweek 2024
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Adweek on Reels
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Adweek on Reels
1.5K views11 months ago
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Leaders in digital video discuss the difficult art of how to get consumers' attention. Read the full story here: http://adweek.it/video-roundtable | Adweek
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Leaders in digital video discuss the difficult art of how to get consumers' attention. Read the full story here: http://adweek.it/video-roundtable | Adweek
11.8K viewsMay 3, 2016
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After pushing the boundaries of pop stardom, Christina Aguilera has pivoted to founding Playground, a sexual wellness brand designed by women for women. Aguilera’s pivot into the sexual wellness arena isn’t just innate for an artist who brought us the scandalous Y2K spin on “Lady Marmalade” and made people clutch their proverbial pearls when she kissed Madonna at the 2003 VMAs; it makes business sense too. With its luxe range of lubricants and oils, the startup is putting the vagina—or as Aguile
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After pushing the boundaries of pop stardom, Christina Aguilera has pivoted to founding Playground, a sexual wellness brand designed by women for women. Aguilera’s pivot into the sexual wellness arena isn’t just innate for an artist who brought us the scandalous Y2K spin on “Lady Marmalade” and made people clutch their proverbial pearls when she kissed Madonna at the 2003 VMAs; it makes business sense too. With its luxe range of lubricants and oils, the startup is putting the vagina—or as Aguile
2K viewsFeb 20, 2024
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Our cover star 🤩 Story by Bill Bradley Photography by Mark Seliger Styled by Chloe Hartstein Makeup by Cyndie Lou Boehm Hair by Jennifer Johnson | Adweek
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Our cover star 🤩 Story by Bill Bradley Photography by Mark Seliger Styled by Chloe Hartstein Makeup by Cyndie Lou Boehm Hair by Jennifer Johnson | Adweek
519 views6 months ago
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🥁 Introducing the ADWEEK MiniMBA in Marketing! Developed by Mark Ritson, the MiniMBA in Marketing is an MBA level, CPD accredited course that gives you the tools and expertise to supercharge your career. On-demand modules based on Mark Ritson’s award-winning MBA teaching form the basis for applied, world class learning. Designed for marketers of all backgrounds, nationalities and educational levels, over 90% of alumni complete the course feeling more inspired, confident and effective as a resul
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🥁 Introducing the ADWEEK MiniMBA in Marketing! Developed by Mark Ritson, the MiniMBA in Marketing is an MBA level, CPD accredited course that gives you the tools and expertise to supercharge your career. On-demand modules based on Mark Ritson’s award-winning MBA teaching form the basis for applied, world class learning. Designed for marketers of all backgrounds, nationalities and educational levels, over 90% of alumni complete the course feeling more inspired, confident and effective as a resul
323 views2 months ago
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Remember that summer when you couldn't sign into Facebook without seeing your neighbor or favorite celebrity dumping a bucket of ice over her head? Here's what's next for the ALS Association after its viral hit: http://adweek.it/1WxA7a1 | Adweek
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Remember that summer when you couldn't sign into Facebook without seeing your neighbor or favorite celebrity dumping a bucket of ice over her head? Here's what's next for the ALS Association after its viral hit: http://adweek.it/1WxA7a1 | Adweek
15.4K viewsJun 3, 2016
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Stagwell is experiencing backlash for its work with Israel's foreign ministry. Employees at Stagwell agencies discovered this through media outlets rather than internal announcements, leaving many surprised and concerned. Some staff members are now job-hunting, worried about potential negative impacts on business opportunities. Here's a full breakdown of the controversy via ADWEEK's agencies reporter Audrey Kemp. Correction: While Stagwell did respond to ADWEEK's request with statements and an i
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Stagwell is experiencing backlash for its work with Israel's foreign ministry. Employees at Stagwell agencies discovered this through media outlets rather than internal announcements, leaving many surprised and concerned. Some staff members are now job-hunting, worried about potential negative impacts on business opportunities. Here's a full breakdown of the controversy via ADWEEK's agencies reporter Audrey Kemp. Correction: While Stagwell did respond to ADWEEK's request with statements and an i
516 views6 months ago
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Today's biggest brands don’t just get lucky with great creative—they have Superside behind the scenes. As Silicon Valley’s best-kept secret, we help high-growth teams unlock faster, smarter design using elite talent and powerful AI workflows. | Adweek
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Today's biggest brands don’t just get lucky with great creative—they have Superside behind the scenes. As Silicon Valley’s best-kept secret, we help high-growth teams unlock faster, smarter design using elite talent and powerful AI workflows. | Adweek
296.8K views9 months ago
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We’re nearing the end of 2018, and thousands if not millions of ads have crossed your eyes over the past 12 months. Most were forgettable, but some had big impacts on our conversations and even our culture. We did a mashup of the best here: https://adweek.it/2UJAWPg | Adweek
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We’re nearing the end of 2018, and thousands if not millions of ads have crossed your eyes over the past 12 months. Most were forgettable, but some had big impacts on our conversations and even our culture. We did a mashup of the best here: https://adweek.it/2UJAWPg | Adweek
11.4K viewsDec 26, 2018
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Today’s content creators are yesterday’s dilettantes 💅 Watch the full video here: https://adweek.it/4cH75za | Adweek
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Today’s content creators are yesterday’s dilettantes 💅 Watch the full video here: https://adweek.it/4cH75za | Adweek
1.6K viewsApr 4, 2024
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The double-length episode of Bluey, “The Sign,” brought in more than 10.4 million views and made plenty of them cry as the characters stressed about the decision to sell their house. While the Heelers eventually decided to stay put, real estate marketplace Zillow and Ryan Reynolds’ agency, Maximum Effort, used the moment to provide some reassurance that moving can be a good thing. 🥹 https://adweek.it/4aRwKUs | Adweek
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The double-length episode of Bluey, “The Sign,” brought in more than 10.4 million views and made plenty of them cry as the characters stressed about the decision to sell their house. While the Heelers eventually decided to stay put, real estate marketplace Zillow and Ryan Reynolds’ agency, Maximum Effort, used the moment to provide some reassurance that moving can be a good thing. 🥹 https://adweek.it/4aRwKUs | Adweek
646 viewsApr 26, 2024
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Trust will permanently reshape the relationship between brands and consumers. More from Adweek and Bloomberg Media’s quarterly “Marketing in An Interruptive World” breakfast series here: http://adweek.it/2tNzkXP | Adweek
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Trust will permanently reshape the relationship between brands and consumers. More from Adweek and Bloomberg Media’s quarterly “Marketing in An Interruptive World” breakfast series here: http://adweek.it/2tNzkXP | Adweek
5.8K viewsJul 25, 2017
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Anna Wintour honors Teen Vogue and Condé Nast's legacy in her Brand Visionary acceptance speech. Watch her full remarks here: http://adweek.it/2gRiUsi | Adweek
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Anna Wintour honors Teen Vogue and Condé Nast's legacy in her Brand Visionary acceptance speech. Watch her full remarks here: http://adweek.it/2gRiUsi | Adweek
15.6K viewsOct 20, 2017
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Instead of a prank for April Fools' Day, Adweek invited a small group emerging ad professionals to call into one-on-one video chats via Zoom, then let them in on the secret: They would actually be talking to some of the biggest names in the industry. Watch here to catch advice from DDB's Wendy Clark, MakeLoveNotPorn's Cindy Gallop, VaynerMedia's Gary Vaynerchuk, Burger King's Fernando Machado, and Isaiah Mustafa (a.k.a. the Old Spice guy). | Adweek
4:01
Instead of a prank for April Fools' Day, Adweek invited a small group emerging ad professionals to call into one-on-one video chats via Zoom, then let them in on the secret: They would actually be talking to some of the biggest names in the industry. Watch here to catch advice from DDB's Wendy Clark, MakeLoveNotPorn's Cindy Gallop, VaynerMedia's Gary Vaynerchuk, Burger King's Fernando Machado, and Isaiah Mustafa (a.k.a. the Old Spice guy). | Adweek
10.9K viewsApr 1, 2020
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How does Sweetgreen keep people coming back for its salads? In this Adweek Original, we take a look at how Sweetgreen’s values and design, as well as its salads, keep customers coming back: https://adweek.it/2IL9yNm | Adweek
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How does Sweetgreen keep people coming back for its salads? In this Adweek Original, we take a look at how Sweetgreen’s values and design, as well as its salads, keep customers coming back: https://adweek.it/2IL9yNm | Adweek
3.2K viewsApr 22, 2019
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When it comes to the Big Game, who are the big hitters and who are the big spenders? With help from TV ad measurement service iSpot.tv, Adweek gives the rundown on the Big Game’s big spenders: https://adweek.it/2TcVYVp | Adweek
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When it comes to the Big Game, who are the big hitters and who are the big spenders? With help from TV ad measurement service iSpot.tv, Adweek gives the rundown on the Big Game’s big spenders: https://adweek.it/2TcVYVp | Adweek
2.5K viewsJan 24, 2019
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A woman questions her entire relationship when she discovers that her partner buys Magnum knockoffs. The brand said this is the first time it has used humor in its advertising since its founding in 1989. “The territory of pleasure is difficult to build credibly for an ice cream stick, which is why humor is dangerous, but more than anything it’s because the brand has become very global, and humor usually changes depending on the geography,” LOLA MullenLowe Madrid executive creative director Tomás
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A woman questions her entire relationship when she discovers that her partner buys Magnum knockoffs. The brand said this is the first time it has used humor in its advertising since its founding in 1989. “The territory of pleasure is difficult to build credibly for an ice cream stick, which is why humor is dangerous, but more than anything it’s because the brand has become very global, and humor usually changes depending on the geography,” LOLA MullenLowe Madrid executive creative director Tomás
206.8K viewsJan 11, 2024
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Ikea is fresh off launching its first global ad campaign at the ripe old age of 80, and its most senior marketer is hopeful a unified approach will help the retailer appeal to customers across borders battling the same cost-of-living crisis. Created by McCann out of Spain, the furniture seller’s first worldwide ad, “Do Try This at Home,” equips it with a more consistent voice across the 31 markets it operates in. It also communicates Ikea’s recent price cuts to cash-strapped customers, showing h
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Ikea is fresh off launching its first global ad campaign at the ripe old age of 80, and its most senior marketer is hopeful a unified approach will help the retailer appeal to customers across borders battling the same cost-of-living crisis. Created by McCann out of Spain, the furniture seller’s first worldwide ad, “Do Try This at Home,” equips it with a more consistent voice across the 31 markets it operates in. It also communicates Ikea’s recent price cuts to cash-strapped customers, showing h
2.1K viewsFeb 26, 2024
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Here’s a look at Adweek’s picks for the 30 best ads of 2022 🎉 If this year’s crop of beloved ads reflects any singular theme amongst today’s brands and creatives, it’s the willingness to go out on a proverbial limb. Whether they played with tone, implemented modern tech for the first time, attempted to connect with Gen Z or convinced a gaggle of actors to act like total creepers at a nationally televised ballgame, advertisers didn’t shy away from trying new things. And as viewers, we were lucki
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Here’s a look at Adweek’s picks for the 30 best ads of 2022 🎉 If this year’s crop of beloved ads reflects any singular theme amongst today’s brands and creatives, it’s the willingness to go out on a proverbial limb. Whether they played with tone, implemented modern tech for the first time, attempted to connect with Gen Z or convinced a gaggle of actors to act like total creepers at a nationally televised ballgame, advertisers didn’t shy away from trying new things. And as viewers, we were lucki
2.2K viewsDec 5, 2022
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ADWEEK's Kentucky Derby Horse or Ad Agency is back for its seventh edition 🐎🐎 And seven years in, ADWEEK has never repeated an agency name. That’s right, ADWEEK has tracked down more than 120 ad agencies that could be confused with race horses. The game is simple. We give contestants 12 names, and they have to guess whether they think it’s an ad agency or a derby horse. How many did you get right?? 👀 https://adweek.it/3Wxogxc | Adweek
3:35
ADWEEK's Kentucky Derby Horse or Ad Agency is back for its seventh edition 🐎🐎 And seven years in, ADWEEK has never repeated an agency name. That’s right, ADWEEK has tracked down more than 120 ad agencies that could be confused with race horses. The game is simple. We give contestants 12 names, and they have to guess whether they think it’s an ad agency or a derby horse. How many did you get right?? 👀 https://adweek.it/3Wxogxc | Adweek
880 viewsMay 3, 2024
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Ads for top-shelf liquor usually lean heavily and stereotypically into the 1% lifestyle, with beautiful people hanging out in exotic settings where the common folk aspire to tread. The new campaign for Belvedere 10, a $150-per-bottle line extension of the flagship vodka, goes for a slightly different kind of chic, while adding a dose of humor that’s largely absent from the category. What do you think of the spot? https://adweek.it/3UhnbqE | Adweek
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Ads for top-shelf liquor usually lean heavily and stereotypically into the 1% lifestyle, with beautiful people hanging out in exotic settings where the common folk aspire to tread. The new campaign for Belvedere 10, a $150-per-bottle line extension of the flagship vodka, goes for a slightly different kind of chic, while adding a dose of humor that’s largely absent from the category. What do you think of the spot? https://adweek.it/3UhnbqE | Adweek
365 viewsApr 25, 2024
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Companies like to talk a lot about data nowadays—real-time data, operational data and, of course, big data. But when’s the last time you heard anyone gush about puppy and kitty data? Well, if Mars’ latest venture goes according to plan, we could be poised to enter the age of … pet data: https://adweek.it/2KeYuL1 | Adweek
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Companies like to talk a lot about data nowadays—real-time data, operational data and, of course, big data. But when’s the last time you heard anyone gush about puppy and kitty data? Well, if Mars’ latest venture goes according to plan, we could be poised to enter the age of … pet data: https://adweek.it/2KeYuL1 | Adweek
5.5K viewsApr 2, 2019
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The creative chief at Goodby Silverstein & Partners picks her favorite ads ever. More here: http://adweek.it/2gFjyYF | Adweek
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The creative chief at Goodby Silverstein & Partners picks her favorite ads ever. More here: http://adweek.it/2gFjyYF | Adweek
21.7K viewsNov 30, 2016
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