De Beers' most famous ad campaign marked the entire diamond industry | Theeyeofjewelry.com
De Beers' most famous ad campaign marked the entire diamond industr…
Apr 22, 2020
theeyeofjewelry.com
Diamonds are Forever: the Story Behind the Slogan
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The Forever Present campaign breathes new life into the timeless and iconic slogan “A Diamond Is Forever”, highlighting the enduring dream of diamonds symbolising eternal love and devotion. Founded in 1888, De Beers Group has a rich heritage in the diamond industry, excelling in exploration, mining, marketing and retail, and exerting significant influence across multiple countries. It combines this classic slogan with contemporary ideals, showcasing how diamonds retain their enduring importance
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