Vodafone Launches New Visual Brand Identity
Vodafone Launches New Visual Brand Identity
Oct 12, 2017
thinkmarketingmagazine.com
One of our biggest telcos has revealed a brand new name and logo. From next year, Vodafone will be known as 'One New Zealand'. It follows a change of ownership from Vodafone Group to Infratil and Brookfield in 2019 The new name has prompted comparisons to existing brands such as TV One. One New Zealand is also the name of a right wing political party. It also reminded some of One Australia - the country's entry to the 1995 America's Cup - which didn't go so well. Marketing expert Bodo Lang spoke
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