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Four types of content hooks to pull people in ⬇️ Spoken hook: What you say in the first two to three seconds. Written hook: The on-screen text people see right away. Visual hook: A tiny action or camera movement you do in the first second of your video that's going to interrupt the scrolling pattern with something subtly different. Caption hook: The first line of your caption. You don't need all four every time, but you should have at least two working together. Attention spans on social media a
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