Uber's Super Bowl ad campaign fuels California ballot measure debate
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Uber's Super Bowl ad campaign fuels California ballot measure debate
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🥗🚛 Uber Eats is turning its Super Bowl campaign into a choose-your-own-adventure. The delivery brand’s in-game commercial continues the long-running “Football Is for Food” gag for a second straight Super Bowl. Matthew McConaughey returns as the conspiracy theorist who insists football exists only to sell food, while Bradley Cooper is the skeptic who pushes back on the idea. Parker Posey joins the escalating back-and-forth as well. The campaign reflects a broader push to keep Super Bowl creativ
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🥗🚛 Uber Eats is turning its Super Bowl campaign into a choose-your-ow…
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🏆 Uber Eats wins an Emmy for Best Commercial Uber Eats earned the Emmy Award for Best Commercial with the campaign “Brian Cox goes to college”, a smart piece of advertising built on humor and brand storytelling. The spot features Brian Cox, famous from Succession, playing an unexpected role as a college student, which instantly grabs attention and boosts brand recall. The creative idea highlights the Uber One subscription by focusing on student discounts, using comedy to make the value of the p
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